Saturday, July 24, 2010
Britains Got Talent 2009 - Smith's Act Challenges Suzan Boyle on Britains Got Talent 2009
http://www.youtube.com/watch?v=B3mEAk3j6oI&hl=en
Sunday, July 11, 2010
What Susan Boyle Can Teach a Radio Producer
A good radio producer needs to know how to conduct emotion like an orchestra.
Have you seen the Susan Boyle viral video that's making the rounds? The unlikely star brings the house down on "Britain's Got Talent". The video has topped the 100 million-viewer mark and may become YouTube's most viewed ever.
Boyle, 47, of West Lothian, Scotland, sang as she auditioned before awestruck judges and audience members. Since then, the entire world has been watching, and re-watching, the woman with the big voice. What makes this video so endearing? Emotion is key here. Let's go back to the beginning and unravel this extraordinary video for perspective.
Stay with me here. Imagine you are a producer. What would it be like if you were given just an etch-a sketch with the assignment to create a lot of attention with whatever you can put on that simple screen. That's precisely the challenge radio and TV producers are faced with every day. You're given a screen or a set of speakers and you've got to make something special happen. So what do you do? What direction do you take? Draw a few lines or speak a few words and hope it works? That won't cut it.
To get real attention you've got to touch hearts. Emotion touches hearts. So let's use the Susan Boyle Video as an example. This is a masterpiece of attention getting. It looks so natural and feels so good to watch. Plus, it is nicely embedded in real life for believability. But don't be naive. This didn't just happen. A talented producer was behind this.
The Hero's Journey, a template of storytelling, is used extensively in this video. In typical Hero's Journey fashion, Susan Boyle is a regular person just doing her thing. She accepts a challenge against pretty big odds. The challenge is visible in multiple ways : her look, the actual singing competition, the doubting audience, a panel of unforgiving judges. All elements that contribute to the dark night of the soul, or belly of the whale experience, that marks every Hero's Journey.
Susan even has helpers, friends, if you will. The sidestage guys who are like a couple of pals cheering her on. Their presence adds power to the strong feelings that emerge in this mini story. These two guys represent 'us'. We are also represented by audience members who are visibly taken by the transformation right before their eyes. They express our unspoken sentiments. Note: I am not suggesting the video was contrived. It was simply well crafted and presented in a way that contains these elements of the Hero's Journey and that makes a great story.
When Susan sings she is pulling the proverbial sword from the stone. And we, the metaphorical townspeople, love it. We all cry out in unison, "Bravo, well done!" Perfect ending. Knowing all this as I watched, I still felt it deeply. That's why the Hero's Journey works. It is already coded in our psyche. You can tell who the hero is in any story by a little known trick. Find the one who transforms. Our hero here is Susan Boyle and of course, you and me. We find kinship in her courage, faith and heart.
Being a good radio producer means learning from all great art, including excellent TV.
The Hero's Journey is just one of many insider tips that can make a big difference in any production or marketing campaign. To learn more visit http://KyleWhitford.com My award winning radio concepts have produced a recent CMA nomination and contributed to the winning 2008 ACM Radio Station of the Year, Major Market. http://KyleWhitford.com
Sunday, July 4, 2010
Brytyjski Mam Talent 2009 - Piosenkarz Shaheen Jafargholi !!
http://www.youtube.com/watch?v=6rvzb_MYs7c&hl=en
Wednesday, June 16, 2010
Twitter - New Rules For Follow Friday (A Philosophy For Social Media)
I will be the absolute first to admit that I don't like rules. In fact, I hate them. I've always felt that they were unnecessary if people would exercise even the slightest degree of common sense. But, we all know how UN-common common sense it, and it is for that exact reason, that we (unfortunately) NEED to have rules.
Before I just lay down the law and explain the rules, though, I think it's only fair that we give everyone a chance to see exactly why this is just common sense. :)
There Is A Law...
An apple falls from a tree because of the Law of Gravity... there are also laws that govern social media. It's a simple matter of cause & effect: for every action, there is an equal and opposite reaction. "Follow Friday" is an instance where can see Law #7 in action: People just want to be loved.
The Right Way...
Follow Friday is an opportunity to share with our friends the people that we value. We are saying "this is someone that I get value from, and I want you to enjoy what they have to offer as well". It's about sharing, giving and providing value to others.
...and the Wrong Way
Follow Friday is NOT about getting more followers. Some people (either ignorant of the law, or possessing a lack mentality) will recommend as many people as they can for #followfriday in hopes that some of them will feel obligated to reciprocate that gesture. By accomplishing this, they hope that they will attract new followers. Sadly, they just don't get it...
It's about relationships, NOT numbers
100 followers who love & respect you are far more valuable than 10,000 who are not emotionally engaged. Think about it... we all see billboards and magazine ads every day without taking much note, but when a friend recommends a new restaurant or movie, we stop and listen.
This isn't just some hippie-make-love-not-profits idea we're talking about, it's also solid marketing. Every marketer dreams of having their campaign go viral. When people are genuinely interested it automatically grows, even without your help.
Case in point - Did you know that Susan Boyle, of Britain's Got Talent, almost instantly became one of the most popular videos on Youtube... And she had never even heard of youtube! She wasn't trying to get a lot of views, she was just doing what she was passionate about. If you do the same, you'll see similar results... maybe not 1 million followers, but you'll get the ones that see value in what you offer.
Showing Love To Others
Okay, so now that we understand that it's about what we give instead than what we get, let's do it with an A+ effort. What would make you feel more loved:
- #ff @yourname @stranger1 @stranger2 @stranger3 @stranger3 @stranger4 @stranger5 @stranger6
- Friends, check out @yourname an amazing friend of mine who's tweets make me smile every day. #followfriday
Yeah, pretty obvious, huh? Of course you would prefer the 2nd one better. (If not, i've got an #blockparty you can join)
But how do I fit all my friends in?
You don't. That's the point... People feel special when you give them recognition. Nobody wants to be a statistic, they want to be recognized as a valuable individual.
Lumping my name in with 100 people with no explanation of why you recommend me doesn't make me feel special. In fact, it just ticks me off. Can you imagine @SharonHayes' inbox? If all of her 30k+ followers did the #ff spam method, she wouldn't get anything done.
Besides, even if your bulk recommendations are genuine, most people on twitter can't follow that many new tweeps in a day anyway.
Some EXCELLENT examples
These are actual examples that are dead-on the money:
@TomBeasley #followfriday @AndyGoudling. He is a local radio DJ with a witty sense of humour and an intriguing take on everyday life.
@TamaraSchilling I Recommend that you #FollowFriday @4thQtrCoach... this man is always upbeat, positive & willing to help you connect & grow! #professional
Go Forth & Multiply (but do it responsibly) That's it... go for it, show love and help make twitter a better place.
If you have a great #followfriday you want to share, feel free to reply to me and I'd love to pass it along! :)
About Joseph Ranseth
Joseph Ranseth is the author of The Seven Laws of Social Media, a renowned speaker as well as an innovative entrepreneur. His latest project, the Social Media Adventure, can be followed at http://www.SocialMediaAdventure.com
Sunday, May 23, 2010
Britains Got Talent 2009 EP 1 - Susan Boyle EXTENDED VISIONHQ
Wednesday, May 19, 2010
John Mayer - Dreaming with a Broken Heart - slide show
http://www.youtube.com/watch?v=4NZZ6tXCuO8&hl=en
Saturday, May 1, 2010
The Result - Semi Final 1: Sunday - Britains Got Talent 2009 (HQ)
http://www.youtube.com/watch?v=k5sn8c6ZPwc&hl=en
